brandnew
Customer Relationship Mapping Process Featured in SMT Association Publication

FOR IMMEDIATE RELEASE:

For further information, contact
Susanne Conrad
Dechert-Hampe Consulting
555 Skokie Blvd.
Northbrook, IL 60062
847.559.0490

Customer Relationship Mapping Process Featured in SMT Association  Publication

NORTHBROOK, IL, September 2006 – According to an article written by Susanne Conrad and Ben Ball of Dechert-Hampe & Company, simply deciding that you will embrace CRM and invest in software will not ensure that you realize the very real competitive advantages of building strong customer relationships. Most CRM initiatives fail because of a lack of clear vision and strategy. To effectively implement the organizational structures and processes while aligning the culture and reward systems to support the effort requires development of a clear vision of CRM and its implications to your organization as well as a pragmatic, detailed strategy for its implementation.

CRM mapping allows you to visualize the current state or starting point for your organization, the end state or where you are going, and how you will get there. The results of CRM mapping are powerful.

 

 

NEW SURVEYS:

Sales Force of the Future

Learn what’s most important to manufacturers and retailers – now and in the future – and how well manufacturers are performing.


Retailer Needs of the Future

Let your vendors know what matters most and how well they deliver against your needs. Compare yourself to other retailers.

NEW RESEARCH REPORTS:

Top Talent: A Top Priority

This comprehensive study conducted by the Sales Executive Share Group (SESG), an organization of the top sales executives at major CPG companies, provides insights into recruiting and retaining Millennials for Consumer Packaged Goods Sales.


Investing in the Shopper Experience


The results of a recent RetailWire/Dechert-Hampe survey of retail industry experts and practitioners emphasize the need to deliver unique shopping experiences and superior customer service.

HOT TOPIC:

Maximizing Opportunities at Self Checkout

An overview of the current status and future prospects for self checkouts in the retail environment.

Read the report

Elevating CPG Sales

Once purely tactical, CPG Sales has become a critical strategic discipline. The focus for CPG companies today should be on developing and enhancing organizational productivity.