| Published periodically, Quick View Newsletter provides information and insights into current trends and the latest hot topics. In each issue, Dechert-Hampe Associates provide some practical approaches or a particular point of view on current issues, future trends and other business concerns. |
 Click here to subscribe to DHC's Quick View Newsletter |
| Current Issue: |
|
|
|
 Download Full Quick View
|
|
Quick View Synopsis May 2012
Will the Global Economy Cause You to Miss Your Sales Plan in 2012?
US gasoline price increases... threats to consumer spending... global growth... the increasing effect China and India have on commodities. Throughout 2012, these news stories have been easy to find, yet confusing. To make sense of news stories and see the true implications, we sometimes need to step back and connect the dots. Read more...
|
| Past Issues: |
|
|

|
|
Quick View Synopsis February 2012
"Sales Force of the Future" Study reveals some inconsistencies between manufacturer and retailer thinking when it comes to establishing priorities. The study offers insights into what is important to manufacturers and retailers – now and in the future.
The one attribute respondents disagreed on most is indicative of a much larger trend. Manufacturers cited "Consumer Knowledge" while Retailers responded "Shopper Insights." Throughout the Stduy, Retailers' focus on learning what the Shopper is doing in their stores was reiterated. In fact, when asked what skill set makes the most valuable addition to an account team the overwhelmimg response from Retailers was "Shopper Insights."
Download the Study Results OR Compare your company to the 2012 Study Results Click Here to Compare |
|
Download Full Quick View
|
|
Quick View Synopsis October 2011
Virtual reality methodologies provide cost effective approach to in-store learning – Most shopper marketing executives regard the shelf as one of, if not the defining moment in the Path to Purchase. Until recently the only credible way to learn how shoppers will react to shelf conditions was to do the research in an actual store environment. Download
How do you get fast, affordable insights into how shoppers view current and potential shelf sets?DHC has extended its Shopper Insights research capabilties into Virtual Reality techniques that work - with no in-store research hassles. Please read about how DHC and Fifth Dimension LLC have partnered to bring the best of our combined capabilities to you. Download
|
Download full Viewpoint
|